Brand design to give your business roots

I’ve been where you are…

Hey, I’m Jazz (she/her)

I’m an award-winning Founder with nearly 10 years of senior sales & marketing under my belt.

Corporate drop-out turned brand-strategist & designer.

I’ve been where you are - grafting hard, but neglecting the big picture stuff for your brand…

Is your brand feeling a lil’ neglected?

Tried & tested!

Once my rebrands are out in the wild, the impact speaks for itself!

  • More of the right customers

  • New motivation to proudly put your biz out there on socials & beyond!

  • An identity that matches your personality, experience & credibility

  • No more lost leads because they ‘didn’t get you’

branding that gives you roots to grow

branding that gives you roots to grow

The Groundwork Effect


“She is a bloody miracle worker in short.”


“I cannot effectively put into words how fabulous Jazz is. She is not only incredibly talented, but also the kindest, most genuine human who has made me feel so much happier with my business and also more confident about the value of what I am offering.”

- Emma Kathering Singer

My Packages

I’ve got design packages to suit every season. Whether you need the logo and palette basics to get up-and-running. Or if you need a killer suite of assets to get your business into bloom, from print to socials!

Breaking Ground - The Essentials (Logo, colour palette, and core icons)
£750.00

Plant your roots, start growing.

Logo, color palette, and core icons - the essentials to give your brand a solid foundation and start attracting your people. The first seeds of your business growth are planted here.

Preparing the branding basics for your idea to take root and start growing.

  • Brand Direction & Scoping Session: we discuss your values, positioning and tone

  • Logo & Variations – your brand’s anchor, ready to show up anywhere

  • Color Palette – curated colors that make your brand instantly recognizable

  • Typography – fonts that give your words personality and authority

  • Core Icons & Graphics – simple visual elements to make your brand feel alive

  • Mini Brand Guidelines (PDF) – how to use your brand assets so everything stays consistent

  • Editable files + handover walkthrough: I’ll talk you through how to use your new guidelines to create your own assets, and maintain an ever-green visual identity!

You’ll be able to give one round of edits within this package, any other rounds of edits beyond that will be charged at my hourly rate.

Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.

£750 + extra edits (at hourly rate)

Why Breaking Ground matters:
A considered visual identity builds trust before you’ve even said a word, attracts the right people (and gently repels the wrong ones), and gives you the confidence to show up consistently across every touchpoint. When your foundations are solid, decision-making becomes easier, marketing feels lighter, and growth feels intentional rather than accidental. This is where your business stops feeling like an idea… and starts feeling real.

The Prune - Extra Essentials For Growth (Logo, colour palette, extended icons, copy, socials templates, patterns & more)
£950.00

A deeper look at shaping a bigger brand universe to let your brand flourish.

What’s included:

  • Brand Audit and Clarity Session: we’ll discuss your existing branding, positioning, values and hopes for the future!

  • Everything in Breaking Ground – keep your foundation strong with new logo variations, colour palette, font curation, core icons, mini brand guidelines

The Prune also gives you the means to launch your branding into the world:

  • Brand Copy Refresh – compelling words that speak directly to your ideal clients for marketing & socials

  • Social Media Templates & Patterns – ready-to-post layouts and brand patterns for consistent, eye-catching posts

  • Visual Assets Expansion – additional graphics, icons, or elements to add depth to your brand

  • Full Brand & Content Guidelines & Voice Notes – guidance on how to use your words and visuals for maximum impact

  • Editable files + handover walkthrough: I’ll talk you through how to use your new guidelines to create your own assets, and maintain an ever-green visual identity!

  • Aftercare - for your launch, I’ll be on hand for any questions you have!

You’ll be able to give one round of edits within the price of this package, any edits beyond that will be charged at my hourly rate.

Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.

£950 + extra edits (at hourly rate)

Why it matters:
This package is about shaping and strengthening your brand so it can truly connect with your people. By refining your visuals and messaging, you grow recognition, build trust, and start converting attention into sales.

Website Design
from £300.00

Your brand, flourishing online.

A fully designed website that brings your brand to life and converts visitors into paying customers. Let your digital presence work like fertile soil - constantly growing your business!

I have 3 packages to choose from

  1. Website Creation (from scratch) - up to 6 bespoke web pages

  2. Website Redesign (editing existing website) - redesigning your existing site pages

  3. Landing Page only - creating or redesigning your homepage or landing page

What’s included in Creation & Redesign:

  • Custom Website Design (in Squarespace) – fully branded site or page that reflects your visual identity and voice

  • Homepage & Key Pages – including About, Services/Products, and Contact pages

  • Copy Guidance / SEO Basics – on-page copy tweaks and keyword-friendly recommendations to help clients find you

  • Responsive Design – optimized for desktop, tablet, and mobile

  • Brand Integration – colors, fonts, icons, and patterns from Breaking Ground/The Prune applied seamlessly

  • Call-to-Action Optimization – strategic layouts and buttons to turn visitors into paying customers

  • CMS Setup & Training – so you can update content easily, without relying on a developer

  • Optional Add-ons: Blog setup, ecommerce pages, or extra templates

Timelines are dependent on workload and feedback swiftness - please allow 4-8 weeks for final deliverables.

Why thoughtful website design matters:
Your website is your brand’s digital garden, growing your reach 24/7. This package ensures your site looks beautiful, connects with your ideal clients, and converts traffic into revenue… without losing your brand personality.

Not sure what package is right?

Need something a little more hands-on?